Stock Photography Tips for Social Media Marketing

woman photographer taking photo on sunset mountain peak

If you knew there was an easy way to up your social media marketing game, you’d certainly do it – especially if it’s as easy as adding visuals to your social media content. There are plenty of stock images online, but the problem is, with all the legal issues surrounding their use, you may just find it hard to perfect your visual strategy.

To make your job easier, here are tips:

Platform

First off, when planning your visual marketing campaign on social media, you need to consider the platform itself. Study the networks you’re on, particularly how stock media is being used. How do other brands post their photos? Do they alter them or customize them in any way? How about copyright attributions? You have to be clear on these things before you start using stock photography.

Image Size

Generally, you should always get the highest resolution possible for all your photo downloads. However, in most cases, you will have to make a few adjustments to make sure the size ends up just right for the platform you plan to put it in. So before you go looking for pictures, research the optimal photo sizes for each of the social networks first. No matter how great your content is, an oddly stretched or pixelated picture can be distracting.

Customization

Your choice of social images for web design should always be in line with the uniqueness of your brand. These pictures should be consistent with your branding, or they can be counterproductive to your marketing goals. That is why it’s wise to alter or customize the stock photos you plan to use online. Fortunately, there are lots of tools and programs you can use to help you customize stock images according to your needs. But of course, before you can customize, you have to make sure the image is marked “modifiable.” Sometimes, a picture will be marked as free, but you will not be able to make changes.

One way to customize stock images is by adding your brand’s log, mascot or colors to the picture. You can also insert text over the image, such as a call-to-action or maybe an inspirational quote. You can even mix the image with your own photos in a collage, or simply add borders and frames in your brand’s colors.

As you can see, stock images offer tons of possibilities for your social media campaign. With these tips, you can make your posts more interesting and truly outstanding. Check out http://www.huffingtonpost.co.uk/patricia-pettitt/7-nontechnical-ways-to-im_b_12115432.html?utm_hp_ref=uk-photography for more details about photography.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s